Monday, June 28, 2004
Case Study Proposal
My company is a small travel agency. I am interested in this business partly because I used to work in the travel industry and partly because I would like to see how they manage their knowledge. I think there will be a combination of paper and online database knowledge. I would like to see how they manage their customer lists and how they make information available to their customers. They do have a Web site.
I also want to see if there is anything I can do to help them improve their business. Small travel agencies have struggled the last few years. September 11th and a slow economy have taken their toll. Many smaller agencies have gone out of business.
I was not able to find much out about the company through public company searching as it is a private company. I found out the number of employees and the amount of money the company generates.
I also want to see if there is anything I can do to help them improve their business. Small travel agencies have struggled the last few years. September 11th and a slow economy have taken their toll. Many smaller agencies have gone out of business.
I was not able to find much out about the company through public company searching as it is a private company. I found out the number of employees and the amount of money the company generates.
